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As a group, however, they are shockingly subpar in computer literacy. They want the advantages of digitalsuch as nearly limitless selection, price transparency at the click of a mouse, and personalized recommendations from friends and experts. Moreover, much digital retailing is now highly profitable. You can order via the RedMarts website or directly from the phone, via mobile app. These organizational strategies have helped Macys woo and energize technology stars, increase its e-commerce revenue growth to more than 30 a year over the past two years, and attain the top spot on the 2011 L2 Digital IQ Index for specialty retailers. Some of the common offers include reduced prices, Walmart savings on products, free products on purchases as well as a rollback on prices and sales. Digital retailers drive innovation by spending heavily on recruiting, wages, and bonuses to attract and retain top technical talent. Soon it will be hard even to define e-commerce, let alone measure. The job in an omnichannel world is more complex. What should I do differently today if I believe that 20 of our sales will soon come from digital retailingand that 80 of our sales will be heavily influenced by it? What we are seeing today is only the beginning. You get to spend 25 dollars credit for every 75 dollars you spend or enjoy Walmart free stuff this week.
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